We Clean the Pieces Others Walk Away From. Rochester & Buffalo, NY
Wool, silk, synthetic, antique — you name it, we know it. Every rug gets an individual assessment and the precise chemistry its fibres require.
Area Rug Cleaning
Our signature service — a thorough, full-immersion wash that removes embedded soil, odours, and stains from any rug type. Every rug is individually assessed and given the precise chemistry its specific fibres require.
Rugs collect far more soil than is visible on the surface. Ground-in grit, allergens, and contaminants work their way deep into the pile over time — damaging fibres from within. Our full wash process reaches where vacuuming and surface cleaning can't.
- Full-immersion soak in our 1,200-gallon wash tub
- Precisely matched cleaning chemistry by fibre type
- Soft-brush agitation to lift embedded soil
- Centrifuge extraction and thorough rinse
- Climate-controlled drying for softness and shape retention
- Post-wash inspection by a trained technician
Deep Hand Washing
Some rugs demand a gentler approach. Antique, silk, hand-knotted, and other fine-fibre pieces need more than a machine wash — they need patience, precision, and hands-on expertise.
Our technicians hand-wash these special pieces using the correct chemistry for each specific fibre — removing soil and odours without compromising colour, texture, or structural integrity. This is museum-quality care, applied at your level.
- Safe for silk, wool, antique, and heritage fibres
- Hand-selected, fibre-safe chemistry
- Gentle agitation by skilled technicians
- Colour-safe — no bleeding, no fading
- Careful drying in our climate-controlled room
- Suitable for pieces with sentimental or high monetary value
Pet Stain & Odour Removal
Pet accidents happen — and surface cleaning is almost never enough. Urine, in particular, penetrates deep into rug fibres and dries in a way that's nearly impossible to fully neutralise with a standard spot treatment.
Our full-immersion process — combined with targeted odour-elimination chemistry — reaches the contamination at its source. We don't mask odours; we remove them from the fibre itself. When finished, your rug should smell like clean wool — and nothing else.
- Deep-fibre odour neutralisation, not just masking
- Targeted urine elimination chemistry
- Full-immersion wash for complete contamination removal
- Safe for all pet types and fibre types
- Honest assessment — we'll tell you what's achievable
Fringe Cleaning & Care
Fringe is one of the most neglected — and most visible — parts of any rug. Dirty, discoloured, or matted fringe dramatically impacts the appearance of an otherwise beautiful piece. Yet it's the part that most cleaning services either ignore or damage.
We hand-clean, whiten, and groom fringe as part of every rug wash. If your fringe needs special attention — brightening, detangling, or repair — we handle it with the same detail-oriented precision we apply to the rest of the rug.
- Hand-cleaned fringe — not machine-agitated
- Whitening and brightening treatment
- Careful detangling and combing
- Fringe repair and restoration available
- Included with every full rug wash
Pick-Up & Delivery
Rugs are heavy, awkward, and — when soiled — unpleasant to transport. That's why we come to you. Our Rug Life branded Ford Transit makes scheduled pick-ups and deliveries across the Rochester area, so you don't have to lift a finger.
Every rug is tagged, carefully rolled, and tracked from the moment we pick it up to the moment we return it — fresh, cleaned, and ready to go back in place.
- Scheduled pick-up at your home or business
- Careful rolling, tagging, and tracking
- Delivery at a time that suits you
- Service across Rochester and Western New York
- Free with rug cleaning services
Free Assessment & Quote
Not sure exactly what your rug needs? We'll assess it — checking fibre type, construction, soil level, and any damage — and walk you through exactly what we recommend and why.
Our quotes are honest and upfront. No hidden fees, no upsell pressure, no surprise charges at pick-up. What we quote is what you pay.
- Full rug inspection — fibre, condition, and soil assessment
- Clear explanation of what we recommend
- Honest, itemised quote with no hidden charges
- No obligation — take your time to decide
- Expert advice on protecting your rug long-term
